Substance

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Magis

Substance

Naoto Fukasawa | 2015

Material: frame in ash plywood, natural or stained. Seat in polypropylene or in polypropylene covered in fabric (Kvadrat “Sunniva“) or in premiumgrade leather.
Leg available in ash wood, aluminium or steel.

For more information, visit magisdesign.com.

PRODUCT INFORMATION
Height: 80 cm
Length: 41.5 cm
Width: 49.5 cm

Magis was born in August 1976 and just a few weeks later, the company at the Milan Furniture Fair appeared (in those days it was held in September). Since then, each year it has participated in the Fair to present its new products. And obviously, also this year Magis is bringing along its new things, however not like in the past as projects in the prototype stage, but as finished products. This is good news: the sign of a mature company. Now there is no longer the slightest shadow of doubt connected to the transmutation from prototype to product. That’s a risk that’s often slithering around the Magis products, because it always works on the edge, exploring the outer limits of technology to an extent where precious few other design manufacturers go. Twenty-one new products for the 2006 Fair, concluding a three-year design cycle that resulted in perhaps the best annual harvest that Magis has ever reaped in its 30-year existence.

To design shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa (born in 1956) visually captures these values and draws their exact outline. His ability to visualize the unseen outlines of things is not easily worded and described, nonetheless, people are immediately convinced of his ability when they experience his design.Fukasawa’s notions and expressions in approaching the essential values of things through design transcend borders and domains, and his thoughts are well respected internationally. His concept of finding clues in people’s subconscious behaviour, which he named “Without Thought”, is his best-known, and he runs “Without Thought” workshops to share his ideas.Fukasawa collaborates with world-leading companies and brands in countries including Italy, France, Germany, Switzerland, Spain, Scandinavian countries and Asian countries, while offering consultancy to leading Japanese companies locally. The scope of his work is broad, and he operates in various design fields, spanning and traversing categories.

His consulting work for Japanese companies is mainly focused on evaluating their cooperative strategies in line with their means of sociality, and how we define quality of life in order to point the companies towards in the direction where society is inevitably heading. This consulting work also includes visualizing a design for their products that reflects the company’s social responsibilities as well as visualizing their cooperation strategies, and Fukasawa’s consultancy work has led to many successful results for his clients.

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